The Voice CSP: case study blog tasks
Language and contexts Homepage Go to the Voice homepage and answer the following: 1) What news website key conventions can you find on the Voice homepage? Masthead 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? Most of these are typical news website menu items like news or sport but there are exceptions. These are opinion and faith. This tells us that the voice is a traditional newspaper which focuses on tradition. 3) Look at the news stories on the Voice homepage. Pick two stories and explain why they might appeal to the Voice's target audience. The Grenadian mother who inspired Malcolm X’s fight for justice. This might appeal to The Voices audience as it teaches about history of black people. 4) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilibrium or Barthes’ enigma codes) and make specific reference to stories on the