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Paul Gilroy - blog tasks

Go to our Media Factsheet archive on the Media Shared drive and open   Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can   access it online here   using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? They are historically constructed, formed by colonization, slavery, nationalist philosophies and consumer capitalism.  2) What does Gilroy suggest regarding the causes and history of racism? Racism isn't caused by race, racism creates race. 3) What is ethnic absolutism and why is Gilroy opposed to it? "Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartments, with race as the basis of human differentiation." 4) How does Gilroy view diasporic identity? "He considers a transatlantic diasporic identity, where gr

Taylor Swift: Audience and Industries blog tasks

  Create a new blogpost called 'Taylor Swift: Audience and Industries blog tasks' and work through the following to complete your case study. Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Lady Gaga’s Little Monsters, BeyoncĂ©’s Bey Hive, Taylor Swift’s Swifties, and Nicki Minaj’s Barbs. 2) Why did Taylor Swift run into trouble with her fanbase?  Her fans couldn't access Trickmasters System 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  It does. Anybody can create a fan account and make their online presence be around a specific celebrity. Read  this Conversation feature on the economics of Taylor Swift fandom . Answer the following questions:  1) What do Taylor Swift fans spend their money on?  Albums ,  merchandise  and  concert tickets . 2) How does Swift build

Baseline assessment learner response

Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW-Q2 +Q3 show real potential: engagement with the question, extensive paragraphs and some knowledge of theory. We just need a little more consistency and accuracy to open up with higher grades. EBI- Q1 has cost you here: revise Radio topic and BBC Radio + Newsbeat in particular. Those should be relatively easy marks -In Q3, some of your theories or CSP are inaccurate so revise the CSP and Magazine Topic. in particular, revise the Gentle Club. Statistics would also help with the question. 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Inform Young people (15-29 year olds) Selection of news is

Taylor Swift: Language and Representations blog tasks

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  To regain control over them. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media.  1) Go to  Taylor Swift's website . What do you notice about the media language choices - text, font, images, page design, links? Colour scheme: black/white/grey Typography: Serif Top menu-  website convention Image analysis- revealing, van Zoonen's theory that she is seen as spectacle, image dehumanise TS by cutting off her face Front page of store- Physical media 2) Now visit  her Eras tour

Clay Shirky: End of audience blog tasks

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? Anybody from anywhere can communicate with anybody they want. 2) What are the negatives or dangers linked to the development of the internet? Regulating the internet is quite challenging. Harmful content can be uploaded like child abuse, spam or any scams. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? He doesn't define it clearly but the general idea is technology that isn't really regulated. 4

Influencers and celebrity culture: blog tasks

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Many you-tubers have involved themselves in sponsorship's causing a lot of content to be trying to sell you products/services.  2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  Due to English being the most spoken language in the world and that most of the famous influencers are from the USA it emplies that they spread American culture to the rest of the world. 3) How do influencers reinforce capitalist ideologies?  By sponsoring the big commercial companies. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hype

Magazines: Final index

1)   Magazines: Front cover practical task 2)  Magazines: GQ - Language and Representation 3)  Magazines: GQ - Audience & Industry 4)  Magazines: Front cover practical task LR 5)  Magazines: The Gentlewoman - Language and Representations 6)  Magazines: The Gentlewoman - Audience and Industries 7)  Magazines: Industries - the appeal of print and independent magazines 8)  Y12 Media exam: Paper 1 Learner response