AC's exam media

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns.  2) What representations of women were found in post-war British advertising campaigns? Before the war, the normal housewife was portrayed, but afterward, women began to be hypersexualized and objectified in ads, 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of t

1 ) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were "civilising" them, trying to make them more like Western European society. 2) Now look at the second page. What is postcolonialism?  Refers less to a time period and more to critiquing of a school of thought that came before it.  3) How does Paul Gilroy suggest postcolonialism influences British culture? He suggests that because Britain had not fully accepted its history as a colonial power and had not fully come to terms with not being the world's dominant nation, there remained a desire to oppress people of other races, especially immigrants. 4) What is 'othering'? Is the phenomenon where we  identify  something as being different from, or alien to our  social identity. 5) What examples of 'othering' are provided by the a

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The traditional male values of toughness, stubborn self-reliance and emotional silence have been challenged by a renewed focus on men's emotions, advice seeking, and issues related to masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Individuals have a particular perspective that they prefer to have reflected, and they will be affected by it if it appeals to them, regardless of who they are. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? He likes this change

Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene Project advert uses narrative by using  Levi-Strauss' binary opposition through the slogan 'You love it or you hate it' to create a cultural context for Marmite. 2) What persuasive techniques are used by the Marmite advert? Slogan "love it or hate it" is one of the most well known thins about Mermite.  3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? "All publicity works on anxiety."  Advertising spreads the belief that we can purchase our way to better lives and 4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? The spectator-buyer is meant to envy who they will become it the buy the product.  This is an   emotional appeal persuasive technique. 5) How has Marmite mar

Create a new blog post called ' MIGRAIN 3 Assessment - Learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW-This is a solid assessment that is not far off the highest levels. EBI-In Q1 you needed a little more references to the unseen text ( and revise a few aspects - e.g theory names). Q2 starts well but needs more on the social and cultural elements. We will go through this in class and there are also example points in the mark scheme. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. Q1 5/8  The costume of the man perhaps reflects David Gauntlett’s idea that masculinity is  evolving due to changing representations in the mass media. The lack of a tie and socks is a

  Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media. 1) What examples of  binary opposition  can you suggest from watching this clip? Russell Brand is arguing that immigration  isn't the problem but corruption  is while Nigel argues that immigrants  are the problem 2) What  ideologies  are on display in this clip? Positive view on immigration and a negative view on it. Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. Analyse the  dystopian representation of capitalist  society in the latest Hunger Ga