Learner response February test.

Create a new blog post called 'MIGRAIN 3 Assessment - Learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW-This is a solid assessment that is not far off the highest levels.

EBI-In Q1 you needed a little more references to the unseen text ( and revise a few aspects - e.g theory names). Q2 starts well but needs more on the social and cultural elements. We will go through this in class and there are also example points in the mark scheme.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

Q1 5/8 

• The costume of the man perhaps reflects David Gauntlett’s idea that masculinity is evolving due to changing representations in the mass media. The lack of a tie and socks is a more informal, modern interpretation of masculinity compared to traditional representations and perhaps suggests that Carolina Herrara as a brand is not entirely stuck in the past.

Q2 5/12

• David Gauntlett argues that masculinity is constantly evolving and social concerns that masculinity is ‘in crisis’ are exaggerated. However, this campaign does not provide particular evidence for an evolution in representations of men (aside perhaps from a lack of socks and no necktie). Indeed, this campaign reinforces classic masculine stereotypes and therefore perhaps provides evidence against Gauntlett’s theory.
• The Carolina Herrara campaign reinforces Liesbet van Zoonen’s ideas regarding the media and patriarchal dominance. Undoubtedly, the female model is presented as a ‘spectacle’ for male pleasure and the positioning of the models and the use of text (‘good girl’ and ‘bad boy’) establishes a male dominance.

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

• The choice of typography
• The Carolina Herrera fragrance campaign reinforces traditional representations of gender through a combination of factors including images, language and typography.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

I have refered to all three yheorist on the mark scheam so I'll just define them all:

• Buttler- gender as a preformance, Society puts standards on how we should act based on our gender
• Mulvey- male gaze, the media is constructed for the male eye's 
• Zoonen- the media is patriarchal, created for the benefit of men

5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.

• Defining theorists in my answers not just including them.
• Refer to the text more
• Look at the image given and analyse it properly( I didn't even see she was sitting in between a mans's legs)