Blog tasks: Sephora Black Beauty Is Beauty CSP
Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign: The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? To improve racial equity in the beauty and retail sectors. 2) What scenes from the advert are highlighted as particularly significant in the articles? Drag show dressing room and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu and HBO Max. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'? No one feels left out. 5) What is the 15 per cent pledge and why is it significant? To ensure at least 15% of beauty products will be from the black culture and it's important as it promotes