Reception theory: blog tasks




Preferred Reading- RBK probably wanted to by using 50 cent to show independence and strength of his persona/character and associate to them as a brand. They tried doing this by showing his shoulder scar as well as him being serious. 

Opposite Reading- Some people might interrupt this as RBK supporting crime and gang violence as 50 cent has a criminal history which might damage their brand as connections with him can lead to people not wanting to buy "criminal supporting" shoes/clothes. This is further implied by the fingerprints in the background probably from his past.

Negotiated Reading-


Preferred Reading- The ad was designed to promote a Protein World slimming product showed a very slim model in a bright yellow bikini. The intention was probably to promote the product 

Oppositional Reading- The question "are you beach body ready?" caused a uproar in people as in today's day and age people are very emotional and are easy to jump to conclusions. the use of a beautiful, young, slim model combined with the question "are you beach body ready?" caused people to think that the producers are promoting a stereotype that if you don't look like that model you shouldn't go to the beach.


Activity 1

Mr Beast-World's Most Dangerous Trap!

SENDER- The video maker is Jimmy Donaldson.

MESSAGE- is the 20 minute YouTube video, which itself follows a subscriber of mr beast going through multiple challenges.

CHANNEL-MR Beast

RECEIVER- His subscribers

2) Encoding refers to the process through which creators or producers of media content embed meaning, messages, and information into their content.

3) Hall emphasized the importance of cultural and social context in understanding communication. He argued that the meaning of messages was not universal but context-dependent. Different cultural backgrounds, experiences, and social contexts could lead to varied interpretations of the same message, complicating the SMCR model's idea of a singular, straightforward message.

4)

Production

Circulation:

Distribution/Consumption

Reproduction

5) That it has challenged the idea that audiences all understood media texts

in a broadly similar way. It’s a way of exploring connections and

relationships in the decoding process, the ‘non-linear’ processes

between the construction of representations and audience

interpretations of them.

6)

We don’t know for certain whether everybody is able to recognise the dominant or hegemonic reading.

The theory is valued for its recognition that communication between the audience and producers of a text is not a straightforward, one-way process.





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