Audience: classification - psychographics presentation notes

1) Post the details from your in-class psychographics presentation to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).

Structure

The psychographic group you are researching: Aspirers

Introduce your example couple that represents your group:

1) Make up their names: 
Natalie and Nathan

2) Where do they work/study?
Nathan is a salesman
Natalie works in design

3) What do they do in their spare time?
Natalie goes shopping in Central London
Nathan plays golf

Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
They read the Sun (online)
Natalie reads women's' lifestyle magazines
Nathan reads sports magazines  

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
They have a Sky package
Natalie watches Love Island

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Apple ecosystem - iPhones and Nathan owns a Mac

2) Reflect on what you have learned about psychographics. Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

In my opinion, the psychographic group that fits my lifestyle and personality best would most likely be the Reformer. This is because reformers have social awareness and judgement that is independent of mainstream opinions and influences, and are more curious about newer brands and emerging industries. Unfortunately, I am also mostly intolerant of bad taste, however, I feel like my definition of "bad taste" could differ from other people in the Reformer group. In addition, while I am not in higher education yet, and I don't strive for it but it is always in my mind as a back up plan if everything else fails(mostly trying to start my own business).

Comments

Post a Comment

Popular posts from this blog

Advertising Index

1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6)Blog tasks: Sephora Black Beauty Is Beauty CSP
Read more

MIGRAIN: Feminist theory

Image
  1) What examples are provided from the two texts of the 'male gaze' (Mulvey)?  Pan Am and Beyonce.  2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Texts such as these show that there is a no longer a need for feminism due to the representation of women being independent and working in jobs that are aspirational to some of their audiences however, these texts are mainly sexism in a different form as in Pan Am we still see the sexualisation and reinforcement of the male gaze. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Patriarchy- man have all the power in the society Nostalgia- a feeling of the past that you would like to relive/re feel Feminism- a moment of where women strives for equality and right. Now read  The Theory Drop: Gender Performativity   ( MM69 , page 25) and answer the following questions. 1) How does the writer suggest gender perfor
Read more

MIGRAIN: Introduction to Representation

  1) Why is representation an important concept in Media Studies? Representation create meaning,  Representation is key because it shapes how we see the world and ourselves. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The media can portray her in so many ways: as a fashion icon, a royal, or a mom. 3) Summarise the section 'The how, who and why of media representation' in 50 words. All media products have a specific function which will impact on the representations they construct. Producers will consider: • the expectations and needs of the target audience • the limitations provided by genre codes • the type of narrative they wish to create • their institutional remit. 4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation? This theory suggests that the way people or groups are shown in the media isn't always taken at face value by the audience. People bring their own expe
Read more