Collective identity and representing ourselves: blog tasks
Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here.
Complete the following tasks on your blog:
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
“Who are you”- we are the person we want to be or the person we want to be seen as.
2) List three brands you are happy to be associated with and explain how they reflect your sense of identity.
I don't have any research on any of the brands i use/wear so my opinion would probably change if i did.
Emporio Armani
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
Style over substance means that people are more fixed on how they look then on who they are as a person. Also I do agree with this statement as most people put on a mask for other people to see. There was a quote I heard once that went something like this "people have 3 masks, one they show the whole world, one they show people they find close and lastly their true self, the mask they only show them self.
4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
Baudrillard claims that current society has replaced all reality and meaning with symbols and signs, and that human experience is a simulation of reality.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
Not much of a social media person. Rarely post things there and when I do its either religious things or gym stories.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
Don't like it at all which is one of the reasons that a reject cookies or optional cookies but there is nothing i can do so I just have to suck it up.
Task 2: Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity.
Task 2: Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity.
- He promotes the idea that audiences use media to shape their own identities.
- Audiences actively process the messages put across by media tests regarding lifestyle and self identity.
- With the help of critical theory, Gauntlett makes the claim that "Identity is today seen as more fluid and transformable than ever before."
- A wider range of identities now have some room thanks to alternative concepts and diversity of identities
Task 3: Representation & Identity: Factsheet blog task
Collective identity is an identity that is shared by a lot of people such as a national identity.
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can think of that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can think of that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
- London is a massive part of representing Britain as not only is it the capital but it's also the financial capital of the world. When people come to the Britain most of them would go to London. It's also one of the reasons people think Britain is so diverse in race and ethnicities as beside a couple of big cities Britain in general are mostly white British people.
- Roadman are also a popular type of character people associate with Britain as its a popular social media character people see.
3) How does James May's Top Toys offer a nostalgic representation of Britain?
James May's Top Toys revisits and celebrates historic toys that have cultural value and evoke recollections of earlier times, providing a nostalgic portrayal of Britain. British television host James May examines a range of vintage toys that have been a part of many Britons' childhoods.
4) How has new technology changed collective identity?
4) How has new technology changed collective identity?
It has provided platforms for people to connect and engage with others regardless of physical distance. People can connect with other people that have similar identities, interests, or opinions. It has also enabled the exchange of various viewpoints and provided voice to underrepresented communities.
5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
"identity in the age of social media"
6) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
The Shaun of the Dead Facebook group is a great example of Henry Jenkins' theory of interpretive communities online. Fans of Shaun of the Dead gather in this community to debate, dissect, and interpret different parts of the movie.
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