AC's exam media

Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene Project advert uses narrative by using  Levi-Strauss' binary opposition through the slogan 'You love it or you hate it' to create a cultural context for Marmite. 2) What persuasive techniques are used by the Marmite advert? Slogan "love it or hate it" is one of the most well known thins about Mermite.  3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? "All publicity works on anxiety."  Advertising spreads the belief that we can purchase our way to better lives and 4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? The spectator-buyer is meant to envy who they will become it the buy the product.  This is an   emotional appeal persuasive technique. 5) How has Marmite mar...

Create a new blog post called ' MIGRAIN 3 Assessment - Learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW-This is a solid assessment that is not far off the highest levels. EBI-In Q1 you needed a little more references to the unseen text ( and revise a few aspects - e.g theory names). Q2 starts well but needs more on the social and cultural elements. We will go through this in class and there are also example points in the mark scheme. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. Q1 5/8  The costume of the man perhaps reflects David Gauntlett’s idea that masculinity is  evolving due to changing representations in the mass media. The lack ...