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Showing posts from September, 2024

Clay Shirky: End of audience blog tasks

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? Anybody from anywhere can communicate with anybody they want. 2) What are the negatives or dangers linked to the development of the internet? Regulating the internet is quite challenging. Harmful content can be uploaded like child abuse, spam or any scams. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? He doesn't define it clearly but the general idea is technology that isn't really regulated. 4

Influencers and celebrity culture: blog tasks

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Many you-tubers have involved themselves in sponsorship's causing a lot of content to be trying to sell you products/services.  2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  Due to English being the most spoken language in the world and that most of the famous influencers are from the USA it emplies that they spread American culture to the rest of the world. 3) How do influencers reinforce capitalist ideologies?  By sponsoring the big commercial companies. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hype

Magazines: Final index

1)   Magazines: Front cover practical task 2)  Magazines: GQ - Language and Representation 3)  Magazines: GQ - Audience & Industry 4)  Magazines: Front cover practical task LR 5)  Magazines: The Gentlewoman - Language and Representations 6)  Magazines: The Gentlewoman - Audience and Industries 7)  Magazines: Industries - the appeal of print and independent magazines 8)  Y12 Media exam: Paper 1 Learner response

The Gentlewoman: Audience and Industries blog tasks

  1) Media Magazine feature: Pleasures of The Gentlewoman Go to  our Media Magazine archive  and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  Yet, the gentlewoman sticks a middle finger up at these conventions. Its minimalist covers are so completely different that it’s actually shocking. The only text is the title, subtitle and name of the person in the photograph, which is taken as a portrait and framed like a painting. It’s a bold statement that says this is more than just a magazine, this is art. In case it wasn’t different enough, the masthead is in lower case! 2) What representations are offered in the Gentlewoman?  Representation in the  gentlewoman is pleasingly wide  ranging. the gentlewoman does a pretty  good job of presenting a spectrum  of womanhood (it may not surprise  anyone to hear that the vast majority of  its su

Industries: the appeal of print - blog tasks

1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? A magazine that is published without the financial support of a large corporation or institution in which the makers control publication and distribution 2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Magazines produced by large companies like Bauer Media and News Limited in Australia are struggling to keep readers from moving online. In contrast, those behind independent magazines use digital developments to their advantage, and

The Gentlewoman: Language and Representation blog tasks

Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? Sans serif typography with all lower case latter's. It's very bright which could mean that the audience is younger. 2) How does   he cover subvert conventional magazine cover design? There is no writing around the picture. Masthead is very simple. 3) Write an analysis of the central image. Its a close up of Scarlet Johannsson. She is heavily coated in make up. The make up is quite odd looking compered to what a typical woman would were. It's very constructed. She is making direct eye contact. The picture is surrounded by a black rectangle. There is very minimal text around the picture. 4)  What representations of gender and celebrity can be found on this front cover? Conventional femininity due to the heavy use of make up. 5) What gender and representation theories can we apply to this cover of the  Gentlewoman?  Judith Butler's gender as performance as well as van Zoonen&#

Y12 exam - Media Paper 1: Learner response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW- You started brilliantly: very close to the top level in Q1+2. The challenge now is reaching that level through. EBI- Revise ideology for Q3 and distribution in Q6.      - In your weaker questions, focus on the key words was lacking. Was this about revision/knowledge or exam technique? (It was the lack of time) 2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:  The typography on the advert is all sans serif, offering connotations of a more youthful,   modern brand. The fact the campaign encourages the audience to make this product their   “first Swiss wa

GQ - Language & Representation blog tasks

Language: Media factsheet Complete the following tasks using  Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest: Have a combination of stories, pictures and advertising, and are bound together with a glossy cover. Special Interest: Niche interest magazines that offer in-depth content on a given area or topic and this is shown in the interview with Jonathan Bailey. Professional:  A periodical published by the governing body of a profession. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They are targeting men through fashion and style. 3) What does the factsheet say about GQ cover stars? They select their cover stars very carefully. They chose Marcus Rashford, a Manchester United footballer. However they anchored him with "