1) Why is representation an important concept in Media Studies? Representation create meaning, Representation is key because it shapes how we see the world and ourselves. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The media can portray her in so many ways: as a fashion icon, a royal, or a mom. 3) Summarise the section 'The how, who and why of media representation' in 50 words. All media products have a specific function which will impact on the representations they construct. Producers will consider: • the expectations and needs of the target audience • the limitations provided by genre codes • the type of narrative they wish to create • their institutional remit. 4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation? This theory suggests that the way people or groups are shown in the media isn't always taken at face value by the audience. People bring their own expe
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