Advertising assessment learner response blog tasks

Create a new blog post called 'Advertising assessment learner response' and complete the following tasks:


1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW- Q1 starts well, you just need a few more points like that.

EBI- Question focus is key for Q2
       - Revise postcolonial terminology for Q3

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1- "Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition. Understated, placed in bottom-left. Product not specified – about brand ‘feel’, aspiration rather than actual product details." For this question I should learn about typography and what they mean as they are nearly always a part of an unseen question.

Q2-"Hypermasculine, heterosexual image does not seem to reflect the significant social and cultural changes of last 50 years in terms of gender roles. Reinforces hegemonic masculinity." For Score hair cream advert I should revise and remember about hypermasculinity as it culturally and historically it will always be relevant for it.

Q3-"‘Othering’ or racial otherness: Paul Gilroy suggests non-white representations are constructed as a ‘racial other’ in contrast to white Western ideals." Need to revise postcolonial keywords.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

-Hypermasculine
-Stereotypical
-Dominant/submissive gender roles

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

Aggressively heterosexuality 
Decline of tradition
Dominant/submissive gender roles

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here. 

I need to revise all of them and practice using them in answers. 


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